This event is activated when the user clicks on a button or link you’ve detailed, for example on a CTA (Call To Action). This is one of the most crucial metrics when it comes to website optimization. It demonstrates that the page you show to your visitors is sufficiently good to convince them to continue to another chunk of content or your offer is good enough to engage a purchase.

This is the step before click-event happens. Does the visitor examine the exact content you intended to show them or they’ve bounced prior to it? Maybe the offer or product is good, but they simply do not get to the right place.

This is a useful aspect of the watch event and implies if you have video content on your website. With these event in place, you can observe how much of your visitors watch and play your content and how long their interest is held in the content.